The average consumer brand has 45 employees managing 55 different social handles.  More often than not, these accounts are managed across different departments. Different teams use different tools to publish. It’s hard to coordinate and measure results consistently. Lithium Reach can now help social marketers solve this challenge.
Lithium is excited to announce that Lithium Reach will now incorporate native Facebook, Twitter, and Instagram posts into the scheduling and analytics functions. What does this mean? You can not only view posts scheduled through Reach in the calendar and analytics, but you can pull in all other social posts by your company. This functionality allows you to have a master calendar view across the company, so you can see other departments’ social posts even if they are not using Reach. It also allows you to view benchmark performance across all social posts, not just posts scheduled with Reach.
The new features are available today, meaning brands can view native posts to Facebook, Twitter and Instagram immediately as well as have the analytics and benchmarking functionality available for Facebook and Twitter today. Later this month, the Instagram analytics functionality will be available.
 The Forrester Wave™: Social Relationship Platforms, Q2 2015