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Seven B2B Community Best Practices to Boost Engagement

Lithium Alumni (Retired) Lithium Alumni (Retired)
Lithium Alumni (Retired)

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As a B2B marketer, how do you move beyond just providing support, so you can truly focus on creating great customer experiences at every touchpoint? One of the most successful ways is through your community. As you know, B2B customers are independent; they want to be able to find the solutions they need without calling a customer care support line. Your community is the place where they can self-serve on training, education, troubleshooting, or crowdsourcing and you can interact with them to keep your relationship alive during the service period.

 

We found some outstanding B2B communities that are using innovative methods to drive this kind of engagement in their community.

 

Read B2B Communities: 7 Best Practices that Boost Engagement for the Ultimate Customer Experience to learn how B2B communities are getting creative in driving engagement and focusing on retaining customers through great customer experiences.

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About the Author
Eric Channing Brown has worked for more than two decades as a comms pro in Silicon Valley. Eric’s career has spanned almost every aspect of tech from chips and enterprise storage systems to Internet, media, and consumer apps companies. He has worked for some of the best-known companies in the industry including Sun Microsystems, NetApp, Yahoo!, Skype, and Microsoft. Eric is now VP of Global Comms at Lithium Technologies.
2 Comments
Trusted Contributor
Trusted Contributor

Another excellent post @EricB

 

Highly recommended @cindycapo @wittier @chaebae @mjdwarner

Respected Contributor
Respected Contributor

Thanks very much @edaccessible for calling attention.. excellent post @EricB 

 

A must read @wittier  @chaebae  @mjdwarner