On November 11th, Lithium is hosting the largest online conference for social media and CRM professionals at the Social CRM Virtual Summit. The change brought about by the social media revolution has impacted every area of industry, including how customers choose to interact with companies and each other online, particularly where they turn for trusted information.
This virtual summit comes at a time when companies are starting to see tangible financial results from deeper online engagement with customers, and will explore the current capabilities of and future for Social CRM.
With webcasts by Social CRM thought leaders and live chats with industry experts and practitioners, the Virtual Summit will be a ground breaking event. Remember you can still sign up for this event, and jump into the conversation on Twitter using #vscrm.
To introduce you to the experts presenting at the event, we’ll be running a series of mini profiles here in the Lithosphere.
Q:What got you involved in community and/or social media to begin with?
I saw the potential of social media while a graduate student in Information Systems at Berkeley in 2004, when we were studying the potential implications of these two new sites:Friendster and Facebook. It’s interesting to think of the different fates of those two similarly designed products, both ahead of their time. Later that year, I did an MBA Internship with AOL, attempting to incorporate the AIM social graph into other media products like their photo and video sharing services, an idea that had great resistance from AOL execs at that time.
Q:What are you currently working on?
I am designing the next generation of user experiences for all of Lithium’s products for 2010, including blogs, search, forums, ideas and more. We are also planning and designing a unique social integration platform for powering innovative social business strategies that I feel will bring Lithium’s enterprise clients to an entirely new level in interactivity, brand management and consumer engagement.
Q: What is a big community topic on your mind at the moment?
My Ph.D. dissertation on social media information overload and noise vs. signal is a salient topic that I can’t seem to get out of my mind. I’ve been thinking about a number of solutions, some algorithmic, some user interface centric, where we can provide the most relevant real-time information in an interface that a user can efficiently use.