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Vlog: Five Minutes with an Ant Advocate

Lithium Alumni (Retired)

lithosphere_profile.jpgPaul Gilliham is Lithium's Director of Customer Marketing,  responsible for customer engagement marketing, social media and Lithium's own community, the Lithosphere.

 

He is a regular blogger for Lithium and in the Lithosphere you'll see him as PaulGi. You can follow him on Twitter at @lithosphere or @bladefrog TT3K4TQ6G673

 


 

Last week I got the opportunity to talk with Sean O'Driscoll, CEO and Co-Founder of Ant's Eye View. Those of you who attended last year's Customer Conference will remember the great keynote that Sean gave around the Most Valuable Professional (MVP) program at Microsoft.

 

At this year's LiNC he will be running a track session with Lithosphere superusers Laura Buchanan from Future Shop and Mark Hopkins from Lenovo talking about how to engage with users in an Advocate Program.

 

As a precis to this year's session, Sean gives us some background on the MVP program, why Microsoft started it and what benefits they saw arising from the engagement with users.

 

 

 

Remember you can watch all our videos in HD on our YouTube channel

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About the Author
Paul is the Director of Community and Digital Strategy at Lithium Technologies, responsible for Lithium's own community, the Lithosphere and Lithium.com plus associated properties.