Use Facebook's m.me link to boost your brand.
1. What are m.me links?
Facebook Messenger's m.me links are links that allow you to directly start a conversation through Messenger. By clicking that link a chat window will open within messenger, ready to type a message. These links even allow you to trigger a specific event from your Flow design. These m.me links allows you to boost conversion and works on smartphones as well desktops.
2. How to create m.me links?
Messengers m.me links all have a similar format where PAGE_NAME is the Facebook page the bot is linked to. Let's take Flow as an example:
On top of that we can also trigger an event that is designed in your Flow project:
http://m.me/<PAGE_NAME>?ref=<EVENT_NAME>
http://m.me/theflowai?ref=TEST_DRIVE
Make sure to enable a getting started button from your messenger integration settings in Flow.
3. How to use m.me links?
These m.me links are great for redirecting to a specific event or flow in your design. Also you will receive some data of the user. This allows you to:
- Create personal experiences
- Boost conversion
Let's imagine you have a Facebook Ad running to pre-order your newest products. The current call to action is to visit your home page or a specific landing page. Now what if they could pre-order your product within messenger without entering all their contact details on that website. By using a conversational pre-order process in messenger, you can already fill in data that you have from their profile, reducing the steps to pre-order your product. The easier and faster your process, the higher your conversion.
