January 11th Deadline: Facebook Business Manager Required for SMM Customers

Khoros Alumni (Retired)

With Lithium SMM, we want you to be able to recognize your customer and provide a seamless experience - every time, everywhere they reach out. To this end, our upcoming SMM release will include an update required by Facebook to ensure that you can identify the same customer interacting across more than one of your Facebook pages. You need to set up Facebook Business Manager and add all of your SMM-integrated pages by January 11th. Contact your Customer Success Manager if you have questions or require assistance.

How do I set up Business Manager?

  • You can read more about creating an account here
  • Learn more about managing people, settings, and assets here
  • And you can read about managing pages here

How does customer identification work?

Facebook will start using page-scoped id values, and the only way to identify a specific Facebook user across multiple brand pages is via a business-scoped identifier that is available only if pages are in a Business Manager account.

This method provides key advantages to your teams:

  • Gives an aggregated view of the customer’s information and interactions
  • Enables you to retrieve customer account details from your CRM
  • Allows you to continue a customer interaction across multiple pages
  • Enables a bot to engage a customer across multiple pages

If you have not added all of your pages to your Business Manager account by the January 11th deadline, you could cause duplicates for authors who had previously interacted with multiple pages. These authors will only be de-duplicated once they interact with each of your pages again.

What are the benefits of using Business Manager?

Business Manager is useful for both large and small teams working across one or many pages. It helps coordinate essential page activities, including:

  • Understanding which activities improve your business’s performance and influence with key page and audience insights
  • Keeping work out of your personal life with improved security and separate business and personal Facebook profiles for you and your team members
  • Making it easier to see who’s working on what by centralizing  your business' Ad accounts, Pages, and the people who work on them
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