Let’s be real: an “online community” is not a new concept. But, the distinction between online communities and social groups is imperative to understanding why your brand needs an online community.
Online communities are more than just a channel for social. Online communities are hosted on unique and customized platforms that deliver an outstanding experience for your customers. They serve as a hub for content sharing, an interactive environment for engagement (peer-to-peer and brand-to-peer), and as a home to idea generation and issue mitigation.
Online communities will continue to expand, add value, and be more fully integrated in digital customer experience as we evolve in this digital era.
But don’t take it from me! Grab your headphones and listen to the experts here, on Social Media Today.
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