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Why It’s Time for Brands to Care about Communities

Lithium Alumni (Retired)




"If you have a community, you can completely own the whole customer experience. And most importantly, the data within it." 

- Adele Bernard, Head of APAC Marketing, Lithium Technologies


Just in time for #CMAD celebration week, we’re thrilled to announce the latest EchoJunction podcast, featuring our Head of APAC Marketing, Adele Bernard (@AdeleB). She sat down with Adam Fraser to talk why it’s imperative that brands have online communities.


A few of our favorite takeaways:

  • Why should brands truly care about communities? “Communities are filled with user-generated content. From a marketing point of view, a third party endorsement is so much more powerful than a brand touting why they’re better than another brand. How do you create customer advocacy and achieve brand loyalty? Community is the way to go.”
  • They show some (rightful!) love for Chief Data Scientist (@MikeW) at 09:30, talking about his powerful Four Gears Methodology. You’ll hear how a community can help acquire new customers, engage them, enlist them, and finally create monetization for the business.
  • You can drive more acquisition and a stronger following by tapping into your community of superusers. Listen at 37:00 to find out how you can make your community more sticky by identifying and engaging with your superusers.


Tune into the podcast to hear more insights on the intersection of social media and community and the key trends for community in 2017. It’s worth a listen right here!



In addition to listening to the podcast on the EchoJunction website, you can hear it on iTunes and audioBoom.

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