Learn how communities support conversations and ongoing engagement for digital events. When leveraged correctly, communities fill the gap around informal interactions that physical events are best known for and that digital events often lack. This session will include high-level strategy around how to combine events and community as well as practical advice on how to integrate discussions and groups with different event types.
@JamilaR @AndyK @AshleeE @melissapotvin and @JennyW just wanted to find a way to continue the conversation we had in this session and the Live Q&A so that we can keep learning and sharing ideas about how to evolve Events in Communities going forward.
Big Question: How do you retain the momentum from the live events?
I missed this presentation. But thought I'd share something we are trying. As the event comes close to ending, we let attendees know that they can continue the conversation (make comments, ask questions) in a dedicated forum topic we set up. We let them know that the presenter was available for 30 min afterwards to engage with. This helps viewers to 1) get more questions answered 2) feel "VIP" as they get more time with presenter and 3) connect, share ideas with other viewers.
@katiehulan that's really great advice. We'll definitely have to try that in the future.
Side note: if you registered for khoros.com/engage you can still go there and watch the presentations until Friday!
Also, one of the things Melissa Potvin from Qlik highlighted was the value of having dedicated, recurring events to help maintain engagement - like "New Topic Tuesday" or "Developer Thursday." Do you guys do that at Shopify? I'm wondering if we should have weekly live stream events that are very informal.
We have done elements of it. I think we could cement this approach more.
Some examples: every Thursday we have a webinar series on our main learning platform (we host on other days, but we always ensure something is on a Thursday for consistency). For "chat" communities, that depends on the community manager - they may host virtual events each Monday, or a "share a win" this week at the end of the week.
I'm really interested in "habit" forming. I think a schedule does help.