Snack Breaks & Hot Takes: Community Advocacy - is it myth or the truth to brand growth?

August 9  | Noon CT

[30 minute conversation] 

Buzzwords swarm community circles. Gamification, influencer, superuser, fan, and advocacy. But there is truth to combination of advocacy + brand owned community creating growth and customer loyalty. Scott Wilder of Base (formerly Crowdvocate) joins us in this discussion to give his ‘hot take’ on what it takes to reach true community advocacy and why this is different (or at times inclusive) of brand ‘influencers, fans, superusers, and gamification).