Snack Breaks & Hot Takes: Should a support community become a destination for B2B?

Published on ‎06-07-2022 08:59 AM by Khoros Alumni (Retired) Khoros Alumni (Retired) | Updated on ‎06-15-2022 12:13 PM

Tuesday, June 14, 2022 | Noon CT 
30 minute discussion 



Brand-owned support communities reign supreme in gaining the brand first-party data, increased SEO, customer retention, and all important call deflection/cost savings. The reasons to own a support community are undeniable. However, B2B brands that are evolving their support communities into a place for customers to connect around a shared passion are seeing a boost of innovation that overshadows call deflection benefits in terms of ROI. 


Jenny Weigle, of, will spend 30 minutes giving us her ‘hot take’ on what a destination community is and why the future of B2B business depends on this experience. 

Tue, Jun 14, 2022 12:00 PM CDT
Tue, Jun 14, 2022 12:30 PM CDT
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