There is a lot of confusion out there.
Many of the posts and tweets about social media monitoring and brand monitoring these days are asking, “What application should I use? Which app is the best? Who has used what? What do you think?” Very often, the RFPs I receive and the questions I am asked about our platform are pretty surface-skimming. “Does it have Twitter?” is a fine question, but there are so many more tough questions you should be asking all of us.
Don’t even ask me which platform is best. You already know my answer is Scout Labs. I have no credibility there.
But, having thought about this and worked on the technology for nearly 3 years, I do think I have credibility in offering up a checklist of things to look for and to think about if you are choosing a social media analysis platform for your company. I will get the list started but I hope that you will add your own thoughts:
We don’t mind the softball-inquiries when they are thrown to us. But we know that Scout Labs stands up to very rigorous scrutiny, so bring it on. I hope this makes you a more sophisticated reviewer of platforms and writer of RFPs.
I also hope that this forces more data into the discussion about social media platforms and raises the level of discourse throughout the category.
Previously posted on scoutlabs.com/blog on Aug 31, 2009
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