Very few of us live to blog. It takes a special kind of effort to put yourself out there and express yourself on a regular basis. By way of example, here are a few responses I heard more than once while recruiting bloggers at Lithium:
"I'd like to blog, but I'm not sure I'd be any good at it."
"The last thing I want is to be boring."
"I'm not sure anyone would read it."
Bear in mind that at least one of these comments was from the same expert I've witnessed passionately and eloquently espousing the esoteric points of rating systems and their virtues in front of rooms filled with people, so I admit to being a little surprised.
I've often heard that a prime characteristic of a successful blogger is passion. We have very passionate people here at Lithium, and I expect you have your share of passionate folks in your organization too. But I've found that a person needs more than just passion to blog: you also need validation. You need to believe that your words matter, that someone else is interested in what you have to say.
So how do you foster that sense of worth in your future bloggers? Here's a couple of ideas we have to get over this hurdle:
It's not easy to blog with any frequency, but first you have to make it easier to begin. If you have a blog, what prompted you to start? What encouragement would you give to new bloggers?
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