If you didn’t have a chance to attend our recent webinar, we invite you to watch the replay here.
In the webinar, we discuss the results of a study conducted by Millward Brown Digital, on how using a branded on-domain customer community is a successful tool to drive social e-commerce sales, attract more shoppers and increase conversion rates.
In fact, the study shows that branded on-domain communities drive significant increases in customer loyalty, trust, satisfaction and amount and frequency of purchases. Why? Because branded on-domain communities create a sense of relationship with the brand that is unequalled by other social channels. They are natural generators of trust.