Focus Features: Tracking Oscar Buzz

[JenniferZ]

The team over at Focus Features have had their eye on social media buzz for many months now — keeping a close eye on the conversations around their critically acclaimed film Milk.

For months, they have been using Scout Labs to watch Oscar-talk about Milk and Sean Penn building, so the five Oscar nominations last week were hugely exciting — best actor, best picture, best original screenplay, best original score, and achievements in editing!

But the celebration was short-lived as they now tune their searches to best picture picks and Oscar predictions. We’re crossing fingers for you, Focus Features!

Photo Source: Celeb9.com

Previously posted on scoutlabs.com/blog on Jan 23, 2009