Public

Hey Retail! Get Serious About Social Customer Engagement

Lithium Alumni (Retired)

retail_engagement.pngSocial customer engagement turns “acquired targets” into active partners who co-create value—driving SEO and influencing purchase decisions with trusted user-generated content. In this whitepaper, you’ll learn how to nurture prospects and cultivate long-term, sustainable relationships, how to turn “acquired targets” into interactive participants, how communities and superfans play a special role in customer engagement, and how to empower your best customers to interact in ways that benefit them, you, and other customers.

 

http://pages.lithium.com/hey-retail-get-serious-about-social-engagement.html