Who said you can’t prove social marketing ROI? Certainly, not Post Office UK!
The #SummerSorted social marketing campaign was a flawlessly executed campaign, and Post Office UK has the data to prove it. They are a true testament that social marketing can (and does) impact your topline and bottom line results.
This past summer, Post Office UK leveraged Lithium Social Media Management (formerly known as Lithium Reach and Response) to plan, execute and measure their #SummerSorted social media marketing campaign.
When customer service and marketing teams work together, the benefits are simply amazing.
In fact, with Lithium Social Media Management, they easily:
By leveraging Lithium Social Media Management, they saved:
And on the social ROI front, they:
But wait there’s still much more… Read their #SummerSorted social campaign strategy, approach and other results here. You’ll learn how you, too, can prove the social ROI of your next marketing campaign.
If you still need more inspiration, check out Post Office UK’s success story for their #LoveSundays campaign here.
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