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Is Digital Customer eXperience the new battleground?

Lithium Alumni (Retired)

Lithium’s own Dayle Hall @DayleH, SVP of Marketing, teamed up Bernie Borges, @BernieB, CMO of Vengreso, and recorded a 5-episode podcast series to help you cultivate a more focused marketing strategy in the world of B2B. These podcast episodes are under 20 minutes each; a snackable audio track you can listen to whenever you please!

 

During episode 3, we let you be a fly on the wall and listen to marketing influencers about all things Digital CX. Not only do they speak on behalf of customer experience, but also how to stand out against the competition in today’s B2B society.

 

First- something to consider…Is Digital Customer eXperience really the new battleground?

 

Here are some reasons why you should step up your Digital CX goals by putting your customers first.

  • If they don’t find what they are looking for with one brand they will move on to the next.
  • Digital CX doesn’t end at the customers purchase. It’s the full involvement package including customer service and social experiences.
  • People can mock a product, but they cannot mimic the experience you deliver.
  • B2B marketers know that social media is well and thriving; use it to your advantage!

 

For more insight on how to make your customers come back for more and get ahead on what to expect in B2B next season, check out episode 3 below!

 

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