I consider myself a smart, adaptable person (clearly modest, too!). When I started driving digital and social projects, I thought everything was possible and that it would all be easy.
I still believe that everything is possible. But now I know that all is not easy. An avalanche of data, multiple channels, 24x7 feedback, people, process, technology…is it just me? Or, do others also feel that digital marketing today offers so many options, it’s getting harder and harder to make the right decisions?
It’s actually a relief to find that, no, it’s not just me. In fact, I’m hearing about it more and more. I recently attended a Digital Collective event in Dallas (www.thedigitalcollective.com)—organized by a group of marketing experts that run the gamut of Digital and Social marketing roles. This regional event included members from some major Fortune 500 companies, start-ups and VC’s and spread across airlines, retailers, manufacturers and tech. It was a very eclectic group.
I hosted a roundtable on how user-generated -content (UGC) could be used at the center of your marketing strategy. After all, if you have good UGC, then other people are helping you do your job by developing new content! We had a lively group and came away with a number of insights and recommendations. Here’s what I discovered at a high-level:
Here are my takeaways:
My first Digital Collective experience was very positive. I’m very happy to have met some kindred spirits out there so it’s not just ‘me, myself and I’, after all—it’s ‘all for one, and one for all’.
I am looking forward to working with our customers to solve these issues! If you need more guidance on attacking your social media challenges, check out the Science of Social 2.
(BTW did you like the way I introduced cats into the blog? Now it will totally go viral…. right? http://lithium.com/getserious/ )
Dayle Hall is the VP of Brand & Digital Marketing for Lithium. He is responsible for the visual representation of the brand, including all digital properties such as lithium.com, Lithium community and social media channels. Dayle is a marketing executive with 17+ years experience across all marketing disciplines. Prior to joining Lithium, he led Corporate Marketing and Corporate Communications at Aruba Networks where he developed the industry leading community of Wi-Fi technical advocates, Airheads Social. He has also held multiple marketing roles at Cisco and Oracle. Follow him on twitter @marinadazza
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.