Sunday’s Wall Street Journal featured an article about how messaging app Kik has developed technology that allows a brand to deploy a computerized “chat-bot” to engage in conversations with fans, without actually actively engaging in conversations with fans. I couldn’t help but think about how this technology is a great reflection of the challenges facing marketers today. It has officially become so hard to drive meaningful engagement on social media that we’re outsourcing it to our new robot overlords.
There are many reasons why marketing on social media has become so challenging:
Klout believes that these challenges can be addressed by putting people at the center of your social marketing strategy.
Join our webcast this Wednesday, July 30th at 11am PST to learn how Klout Perks gives marketers access to trusted people who can create authentic earned media about your brand. When you partner with people, the content is delivered in the right place and in the right way to generate engagement around your brand message.
Jon is the Sr. Director of Marketing at Klout.
Follow him on Twitter @jondick
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