Join our 7/30 Klout Perks webcast

Lithium Alumni (Retired)

Sunday’s Wall Street Journal featured an article about how messaging app Kik has developed technology that allows a brand to deploy a computerized “chat-bot”  to engage in conversations with fans, without actually actively engaging in conversations with fans. I couldn’t help but think about how this technology is a great reflection of the challenges facing marketers today. It  has officially become so hard to drive meaningful engagement on social media that we’re outsourcing it to our new robot overlords. 


There are many reasons why marketing on social media has become so challenging:

  1.  It requires a huge investment of time and resources to develop a content strategy that will resonate with consumers. I feel content marketing is the best thing to hit marketing since crowd-sourced Doritos super bowl ads, but it takes a lot of work.
  2.  It’s really hard to know where to put that content once it’s developed. The social media landscape is constantly changing (did you know that there are 500k messages sent per minute on snapchat?), and keeping up as a marketer can be nearly impossible. 
  3. Even when you put your content on the right social networks, getting visibility and engagement often requires a paid strategy, which can lead to a frustrating outcome.


Klout believes that these challenges can be addressed by putting people at the center of your social marketing strategy. 


kloutperks_teaser.pngJoin our webcast this Wednesday, July 30th at 11am PST to learn how Klout Perks gives marketers access to trusted people who can create authentic earned media about your brand. When you partner with people, the content is delivered in the right place and in the right way to generate engagement around your brand message.


Register for the webcast



Jon is the Sr. Director of Marketing at Klout.


Follow him on Twitter @jondick 


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