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LiNC Local Sydney: The Lithium Engagement Platform

Lithium Alumni (Retired)

At Lithium, we believe that delivering great digital customer experiences at scale comes down to creating the “right digital moment” for consumers, wherever they are – and regardless of device, platform, or channel. It’s what consumers expect, and brands must deliver.

 

Dayle Hall, Lithium’s SVP of Marketing, explained, “it’s easier to keep a customer than to find a new one.” However, that, too, is becoming harder and harder in the face of ever-evolving customer expectations for three reasons: 1) culture and technology are changing, fast; 2) resources are not unlimited, making it hard to keep up with demand; 3) and, as technology and culture change, there’s a lot of uncertainty around what those changes mean for business.

 

This was the perfect segue for Hall, later joined by Lithium VP of Product Marketing, Leslie Jordan, to do a quick show-and-tell around how Lithium is uniquely positioned to help brands harness the digital zeitgeist and deliver awesome digital customer experiences at scale.

 

Jordan then came up to do a thorough overview of Lithium’s Social Media Management (SMM) tools across all non-owned channels (Paid, Earned, and Shared).

 

If you want to get the full scoop, be sure to watch Dayle’s presentation here and Leslie’s presentation here. For now, though, here’s a quick play-by-play to keep you in the loop of our latest product updates:

 

PAID CHANNELS

  • Plan, Publish, Measure: Leveraging Lithium’s many digital marketing partners, brands can now plan, publish (to partner platforms), and measure both paid and organic media campaigns, all from a central Lithium dashboard, making it easier than ever to see all campaign data and insights from a single view.  

 

EARNED CHANNELS

  • Monitor and Analyze: As an evolution of Lithium’s metrics dashboard, this update makes it easier for brands to understand how to take action on the data and insights available to them.

 

SHARED CHANNELS

  • Social Impact Ranking: New benchmarking tool that lets brands understand their “impact” (via a series of critical impact and engagement metrics) versus both key competitors and other industry heavyweights.
  • Mobile Publishing: In alignment with our desktop offering, brands can now create, schedule, approve, and publish posts to multiple channels from a mobile device. 

This is just scratching the surface. To get a more in-depth look at our SMM latest product enhancements, be sure to read the press release here.