Featured speakers:
- Greg Thayer (@thayerg), Social Media Program Manager, HP
- Louis Peters (@LouisP), Director of Social Strategy Consulting, Lithium
The social web is awash in data, but are you effectively leveraging it to understand your customers and gain new ones? Brands must proactively listen for and engage in social buying conversations at the right time and place in the customer journey or they miss out on potential revenue.
Learn to:
- Identify relevant buying conversations
- Engage directly with buyers
- Create evergreen lead gen assets
- Measure business outcomes
