October 27th through 28th sees Forrester Research’s annual Consumer Forum hit the Fairmont Hotel in Chicago. The Consumer Forum examines the challenges facing practitioners in today's online ecosphere.
This year, Lithium Technologies will be in attendence as one of the event's Silver sponsors. We'll be demostrating our Social CRM suite and examples of how our customers are using the Lithum platform to drive their businesses. If you're there, drop by our booth (#113)--we'd love to see you.
Forrester's depth of research gives them a unique perspective on what is happening in the industry, and they are able to draw out pragmatic insights and strategies and can highlight a wealth of best practices for companies and marketing professionals to draw on.
But attendees won't just hear from Forrester, an army of executive and expert speakers from companies pioneering social and community interaction will also be sharing their experiences. Lithium customer, Best Buy, and their Executive Vice President and Chief Marketing Officer, Barry Judge, will be attending delivering a keynote speech on the 'Blurred Lines between Customer Service and Marketing'. If you're attending the event, we highly recommend this session.
This year's Consumer Forum will focus in on topics including the following :
The winners of the 3rd annual Forrester Groundswell awards will also be announced -- and we're rooting for all the Lithium customers who submitted entries.
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