In January, 2013, we surveyed over 40 global telecommunications service providers on their customer experience and social media investments - their goals, strategies, programs, and results.
We found telecoms that really are #seriousaboutsocial get serious business results. And while these pack-leaders raise the bar for everyone else, the telecom social cxp is far from mature. We found plenty of opportunity for smart operators to differentiate with deeper social customer experience offerings in the next 2 years.
Here are a bunch of great ways to dig into the findings:
Special thanks to Telesperience, our partner in this research. We hope these new findings help people across all industries to make better investments and better benchmark their success as they begin to place bigger bets across social media.
Bonnie is a B2B marketing vet with a passion for emerging SaaS technologies. As director of content strategy for Lithium, she drives real business results with customer-centric, data-driven, omni-channel content strategies. You can follow her on Twitter @btsite.
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