Establish a cross-functional network including brand, comms, legal, care, and more to prevent and respond to issues. Clearly define your roles and shared responsibilities across this network.
There is no such thing as “set it and forget it” protocols or technology when it comes to protecting your brand. Conduct regular safety checks, review your crisis plans every 6 months, and update your plans and protections accordingly.
Ensure that you practice and refine your processes for reviews and approvals, implement checks and balances, and report out results regularly. The ideal processes ensure both quality control and efficiency.