We had some recent interest on ROI for support communities in the Lithosphere community private boards, and I blogged about some useful resources for ROI in my last post. We also just posted a great new white paper on the topic, produced in collaboration with FT Works: Gold In Them Hills: Computing ROI for Support Communities White Paper. ROI is certainly on the forefront of everyone's mind on these uncertain economic times.
So whether you are just starting to look at ROI, or if you are looking for more ways you can show the value of your community to your organization, I thought I'd post a quick rundown of different ways to compute community ROI:
Sales & Marketing
Much of what is listed above is discussed in the whitepaper which also includes many specific calculations you can use and rationales behind each, so be sure to check it out if you want more detail. Support communities comprise the main focus of the paper, but you'll find community rarely stays in neat little buckets. So why ignore all the other benefits your community has to offer?
Have you implemented any of the above methods to calculate ROI for your community? Let me know, or post your own ROI calculation in the comments. And be sure to point out which ones had the biggest impact to your organization!
photo by Brooks Elliott
Edited to fix link.
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