Paul Gilliham is Lithium's Director of Customer Marketing, responsible for customer engagement marketing, social media and Lithium's own community, the Lithosphere.
He is a regular blogger for Lithium and in the Lithosphere you'll see him as PaulGi. You can follow him on Twitter at @lithosphere or @bladefrog
The Lithium team has been in Austin since late last week for the annual South By Southwest (SXSW) show.
We had Bruce Smith (@btsmith) and Michael Wu (@mich8elwu) presenting on panels at the show.
There's a couple of pics here (sorry they are off my iphone so not fantastic), but also a visualization of Michael's panel captured by Ogilvy. You can get that here, but I also put the image at the end of this
Bruce Smith - Machine Learning & Social Media
We will be posting Bruce's slides on Slideshare in the next couple of days, so if you want them, I will put the link up here. UPDATE: Bruce's preso is here
However one of the cool things we did was our #Superfan promotion! This was a hoot. We were looking to find the superfans of brands and talk to them about what brands they love, what they would do for a brand etc. So as a fun incentive, if they talked to us we'd give them an amazing pair of Superhero underoos.