Social media is ubiquitous.
This is the fact you’ve come to know and love, or maybe dislike, as a marketer. Simply ‘adopting social’ is a tactic of the past. We’ve since moved on to solving the conundrum of how to properly deploy and activate our social efforts. As platform functionality has increased, companies have been challenged with boosting spend to keep up with competitors on the social front. But as these objectives become a necessity to a digital strategy at large, marketers now have to exhibit return on investment in their social endeavors.
It is more than a tweet or a blog.
Social is a driver across the business; it ensures all aspects of the business are delivering a customer experience that is unique and valuable.
When you integrate your social channels, you can utilize that platform as a powerhouse for your content and ultimately, see increased engagement with your brand.
Here are three questions to ask yourself when evaluating what I like to call your “social standing:”
In our upcoming webcast, Forrester Vice President & Research Director Melissa Parrish and Lithium CMO Katy Keim (@KatyK) will dive into the recent Forrester report: You Don’t Need a “Social Marketing” Strategy, divulging the answers to your questions in the world of social and beyond.
Reserve your spot today.
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