With 44% of global consumers spending more time on social media due to COVID-19, there’s no better time to take a look at optimizing your social media marketing funnel.
We recently released a three-part ebook series called the Social Media Trilogy to help. This series helps you improve in three core use cases for social media marketing: awareness, engagement, and conversions/sales.
In this series, you’ll get dozens of actionable insights like:
👀 To raise awareness, try creating a new hashtag. This hashtag can be used by anyone else to increase your audience reach and provide you with user-generated content.
👍🏼 To increase engagement, try encouraging two-way conversation by posting open-ended questions or asking your followers what kind of content they would like to see during these times.
💰To drive conversions or sales, try focusing more on retargeting people who abandoned a shopping cart or other bottom of funnel activity — it may be easier converting these users than trying to convert new users, especially in today’s economy.
Whether you are in the process of building your new social strategy, or you’re looking for additional ways to hit your metrics, this series can help you be successful during these unprecedented times. Get it here now to get started!