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Sock Puppetry... Lessons from failed practices in social media marketing.

Lithium Alumni (Retired)

"For some it is a trap so alluring they cannot resist. Posting a fake comment, providing incentives for a positive blog and making up customer testimonials all seem like a good idea at the time, but these things often end in a fiercely negative backlash." write's Forbes' Dan Woods.

 

Lithium's Chief Community Officer and I got to contribute to Dan's article, published today on Forbes.com on the perils of deception in social channels, and the importance of an authentic and open approach to the message, something our customers handle incredibly well.

 

Check it out, if at least you want to learn a great buzz word...

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