To all the CMs out there, we hope you enjoyed #CMAD and are feeling honored and recognized all week long for your amazing efforts as community managers. And if you aren’t a CM, we hope you get the chance to give some kudos to the incredible people who drive your community, day in and day out!
Our network of CMs aims to serve as an awesome resource to all community members, and to those just visiting too. Some CMs have been in the game for a decade, while others are fresh to the world of community management; regardless, we are thankful for the insights, feedback, tips and tricks they continually offer us!
As we welcome a new year with new learnings, new wisdom, and new community members, we’d like to give a shout-out to some of our prized CMs, #ThrowbackThursday style, and their top acumens from 2016:
Keep it simple. Do what makes sense. We all know how it is to work on large scale programs and projects, but sometimes you just need to step away from it and take a moment to remember that it’s the little things that matter the most. Take a moment to thank an expert, congratulate them on a milestone, or send them a personal thank you card. It’s often so much more important to them, and rewarding to you. And it helps to stay grounded. [Wendy_S]
Use the opportunity of a closed community. We often do ‘sneak peeks’ of new products and incentives and our category teams ask for product feedback from our Representatives. It’s not in the public domain so we can share products earlier and it’s exclusive for our Representatives. [ReneAvon]
Data is your friend. You need to always know the health of your community. The metrics you value most will obviously depend on your community’s goals, but most community managers will have to justify their community’s (and their own) existence with hard data. Know who your most important members are, including those who have the potential to be superusers, so you can build relationships with them, recognise them and reward them. [JasonHill]
Have an all-encompassing strategy. You cannot be of the “if you build it, they will come” mindset. Building and managing a community requires a holistic strategy that takes into account every imaginable touchpoint, from building the user interface of the community to incentivizing people to become members to identifying the right content (and beyond!). It’s important to build a roadmap that ensures you haven’t overlooked any of the pieces of the community puzzle. [cbuzzitta]
We look forward to another great year with all the fearless leaders across the globe working to create prosperous and effective communities.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.