In this unprecedented time, it’s crucial for brands to be empathetic by prioritizing community safety and needs over business goals. This means being vigilant in monitoring social channels for news, community conversation and sentiment. Additionally we encourage you to meticulously review your content calendar, pause all organic and paid content, then re-evaluate on a day-by-day basis.
Below we’ve outlined our recommendations for managing your brand in the days leading up to the inauguration.
Query Template For Social Listening
BRAND + Inauguration + Planning
(BRAND) AND (inauguration OR inaguration OR inageration OR inaugurate OR inaugurated) AND (plan OR planning OR planned OR coordinate OR coordinating OR coordinated OR organize OR organized OR organizing OR schedule OR scheduled OR "scheduling")
BRAND + Dates + Planning
(BRAND) AND ((january OR jan) AND (15 OR 16 OR 17 OR 18 OR 19 OR 20 OR 21 OR 22)) AND (plan OR planning OR planned OR coordinate OR coordinating OR coordinated OR organize OR organized OR organizing OR schedule OR scheduled OR "scheduling")
BRAND + Capitol + Planning
(BRAND) AND (capitol OR capital) AND (plan OR planning OR planned OR coordinate OR coordinating OR coordinated OR organize OR organized OR organizing OR schedule OR scheduled OR "scheduling")
BRAND + DC + Planning
(BRAND) AND (DC OR “washington DC” OR “washington monument” OR “white house”) AND (plan OR planning OR planned OR coordinate OR coordinating OR coordinated OR organize OR organized OR organizing OR schedule OR scheduled OR "scheduling")
BRAND + Government Official + Planning
(BRAND) AND (trump OR potus OR @realdonaldtrump OR @potus OR biden OR @joebiden OR president OR senator OR representative OR congressman OR congresswoman OR “congress man” OR “congress woman” OR congressperson OR congress) AND (plan OR planning OR planned OR coordinate OR coordinating OR coordinated OR organize OR organized OR organizing OR schedule OR scheduled OR "scheduling")
BRAND + Event + Planning
(BRAND) AND (ceremony OR event OR speech OR address OR protest OR protester OR protestor OR riot OR rioter OR thug OR terrorist OR terrorism OR mob OR coup OR siege OR seige OR insurrection OR breach OR breech OR crisis OR “break in” or lockdown OR “lock down” OR lockeddown OR “locked down” OR storming OR “storm the” OR “raid the” OR raid OR “occupy the” OR occupied OR occupythecapital OR occupythecapitol OR “occupy the capital” OR “occupy the capitol” OR attack OR “under attack” OR attacking OR evaculate OR evacuated OR evacuating OR proudboys OR “proud boys” OR takeover OR “take over”) AND (plan OR planning OR planned OR coordinate OR coordinating OR coordinated OR organize OR organized OR organizing OR schedule OR scheduled OR "scheduling")
BRAND + Impeachment
(BRAND) AND (impeach OR impeached OR impeachment OR impeaching OR 25thamendment OR 25thamend OR 25amendment OR 25amend OR “25th amendment” OR “amendment 25”) AND (plan OR planning OR planned OR coordinate OR coordinating OR coordinated OR organize OR organized OR organizing OR schedule OR scheduled OR "scheduling")
Please don’t hesitate to reach out to your Khoros point of contact with any additional questions or concerns. As agents, managers and strategists, we understand our communities’ needs on such a deep level, but we also need to prioritize the mental health of our own teams. Don’t forget to check in and support each other during a highly sensitive time.
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