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The Home Depot's road to social

Lithium Alumni (Retired)

PaulGillihamProfilePaul Gilliham is Lithium's Director of Customer Marketing,  responsible for customer engagement marketing, social media and Lithium's own community, the Lithosphere.


He is a regular blogger for Lithium and in the Lithosphere you'll see him as PaulGi. You can follow him on Twitter at @lithiumtech or @bladefrog



Here at Lithium we work with a lot of great brands all over the world, but one of the things that continually surprises us is how innovative all our customers are. They are constantly thinking of new ways of engaging their customers, transforming the ways that they are working to make sure that they are at the forefront of social customer engagement.


I got a chance to talk with Brad Shaw, VP of Corporate Communications for The Home Depot, when he was at LiNC this year, about their approach of bringing the Orange Apron store associates into the 'How To' Community.  It's a great story.



The Home Depot Social Journey from Lithium on Vimeo.

Brad Shaw, VP of Corporate Communications at The Home Depot, talks with us about their social journey and how they engage the 'Orange Apron' store associates in their social approach. Filmed at LiNC2011 in San Francisco.



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‎09-02-2011 05:46 PM
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