As students head back to college and we move into a learning mindset, we thought it’d be fascinating to take a look at how colleges and universities around the world rank up when it comes to their social media influence. It got us wondering: Do the top universities also have the most influence on social?
So, we pulled the Klout Scores for the Top 50 universities as they are ranked by The U.S. News and World Report Best Global Universities Rankings. Harvard University takes the lead, followed by the Massachusetts Institute of Technology in both the report and their Klout Score.
Here’s what we found for the Top 10 of the 50:
So what exactly are Klout’s Top 3 leaders—Harvard, MIT and Princeton—doing to achieve such success with their followers?
Let’s take a look at top-ranked Harvard. They know a thing or two about being #1. According to their Klout Expertise, they also know about Boston, art museums, and MBA programs to name a few Klout topics. Based on their Twitter page, they’ve found great success in retweeting content from other Harvard handles like @HarvardAlumni, @HarvartMuseums, @HarvardMed, and their admissions handle @applytoharvard. The copious amounts of compelling content from their various handles and a globally recognized alumni list allows them to stay on top of their game. A recent retweet from the @HarvardLibrary handle wishing Barack Obama a happy birthday and showing a photo of Obama during his student days at Harvard Law, drew in 235 retweets and 241 favorites.
Runner-up MIT is also top-ranked for a reason. Their Klout Expertise is deep in algorithms, science and technology; they know who they are and the type of content that appeals to their niche audience. But they also know how to be creative-- their Twitter page demonstrates the power of tapping into their students and alums for social engagement. In a recent tweet, they supported the #ILookLikeanEngineer campaign by asking students and graduates to post selfies with the hashtag #ILookLikeanEngineer.
Third place Princeton boasts Klout Expertise in topics like higher education, the Pulitzer Prize (if only we could all be so lucky), and film director Christopher Nolan who delivered the 2015 keynote at Princeton’s Class Day ceremony. Like Harvard, their Twitter page showcases relevant global health topics such as the new ebola vaccine, as discussed with Princeton’s Wilson School of Public and International Affairs. By leveraging unique content available through the Princeton network, they’re able to keep their 161k followers engaged and hungry for more digital content.
As you can see, the top U.S. News universities did not all make it into the Klout’s Top 50 Global Universities list. This means that some of the lower ranking universities are doing a superior job with connecting with students and alumni on social and that their social influence makes them more influential among followers than the highest acclaimed universities.
And now, for the full list of The Klout 50: Back to School Edition:
And since it’s back to school time, why not take part in a Lithium training program to become certified?
Learning doesn't stop at the university level, and at Lithium we provide our partners with opportunities to develop digital skills that advance their careers, their companies, and the industry. We offer a variety of certification programs for community managers and social agents. We invite you to learn more about the Lithium Certification programs that can drive career success and further knowledge of the digital industry.
About Klout 50 Rankings
The Klout 50 rankings are generated by each college’s Klout Score, which is based on their Twitter handle. Of the top 50 schools named by the U.S. News and World Report, only three did not have Twitter accounts, and their Klout Scores were not included in our rankings.
Klout tracks social engagement, sharing, and influence using proprietary algorithms. The Klout Score is determined by more than 400 signals from eight different networks, including Facebook, Twitter and Google+ as well as real-world data from Wikipedia. Additionally, Klout identifies experts in more than 10,000 topic areas.
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