The Lithium Social Web Download – November 2015 Edition

Lithium Alumni (Retired)


We’re back with the November 2015 installment of the Lithium Social Web Download.


The year might be winding down, but that doesn't mean the LSW team is slowing down one bit. In November, the LSW team continued to march forward with product updates, new assets, agent tips-and-tricks, customer milestones, events and much more.


Below you'll find a quick recap of everything you need to know about LSW in November.


The Lithium Social Web Download – November 2015 Edition


New LSW eBook: Just in time for the holidays, we have a new eBook titled: 7 Customer Service Strategies for The Holiday Rush. In it, we outline 7 best practices that will empower social care agents for success during one of the busiest seasons. Learn how to minimize response times, get the most out of customer care tools, and extend care beyond social by downloading our eBook.


Tip of the Month: Is customer advocacy a part of your social program? If not, you may be missing an important piece of the puzzle. Dave Evans outlines the power of the loyalty loop and how brands can market based on shared experiences. He notes the importance of creating experiences that people enjoy sharing and would authentically talk about to gain an advantage in a connected, networked marketplace. Read the full “Building brand advocates in a connected world” column in clickZ to learn more on how you too can cultivate strong brand advocacy.


Event recap: Our very own Chief Marketing Officer Katy Keim hosted a panel discussion at the Social Media for Customer Service Summit event in New York with Jared Schultheis, Executive Director of Digital Media Outreach & Customer Relations, from Comcast and Mary Hill, Customer Service and Social Media Manager, from StubHub. Check out the 4 things we learned from their session in: The Secret Sauce: 4 Ways to Deliver Excellence via Social Customer Care.


Customer Spotlight: With over 339,000 locations in more than 200 countries and territories, MoneyGram needed a full social revamp as customers expected a quick response on social 24/7. That’s where LSW comes in - MoneyGram’s social care outbound volume increased by 95% and response time decreased by 93%. How did they do it? Read about their LSW success here.


Op-ed: Take a moment to read Katy Keim’s article in MarketingLand on what retail marketers need to do to prepare for the holiday shopping season. The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams article covers how LSW’s Monitor Wall can help brands do this. Learn how to activate Monitor Wall to create the ultimate social media command center. Monitor Wall helps brands track and display what customers are posting in real time and what’s trending on social in relation to their brand.


Did we miss any of your favorite LSW milestones from November? We’d love to know in the comments below.


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