Our new normal as marketers is evolving every day. With everything going on across the globe right now, it’s important to take a step back and understand not just the trends we see on social media, but also the forces driving them.
In order to help inform your strategy during these unprecedented times, Khoros decided to bring back the Smart Social Report. Inside, you’ll find key trends impacting brands in 2020 like:
Brand boycott posts rising 157%
Product retweets increasing by 27%
Tweet and reply volume to brands up 61%
Along with the trends that your brand needs to know, you’ll see examples from leading brands who are navigating these times effectively. Although every brand’s strategy and next steps will be different, we recommend starting here to understand the main challenges and opportunities ahead to adapt your social media presence.
Get our free Smart Social Report today to inform your social strategy with data and analysis from the social media experts at Khoros.