VaynerMedia and Lithium Share Social ROI Best Practices (MarketingLand webcast recap)

Lithium Alumni (Retired)



We all know social is an integral part of marketing strategies. Especially when you hear stats like: spending on social media is expected to double to 25% of marketing budgets by 2020.


So, social plays a huge role in marketing. That’s not a new insight. But what is and what we continue – as marketers – to struggle with is how to prove the value of our social efforts (in other words proving social ROI).


Where do you even start? Well, we’re here to help. You can check out our eBooks, checklists, infographics and case studies in our resources center here that cover social ROI.


Our latest asset, is a webinar on “social ROI” with MarketingLand and VaynerMedia available on demand here.


VaynerMedia is a social-first digital agency that works with brands on their social strategies. In the webcast, VaynerMedia discusses the current social landscape and what 2017 will bring. Specifically, Matt dives into what VaynewMedia calls “day-trading attention” and social “pay to play.”


Plus, our very own VP of Marketing Dayle Hall (@DayleH) is on the webcast and discusses four key takeaways and best practices for ramping social ROI. He also covers how Covered California and Post Office UK transformed their social marketing efforts.  


Check out the webcast and learn how to ramp your social ROI in 2017!