Paul Gilliham is Lithium's Director of Customer Marketing, responsible for customer engagement marketing, social media and Lithium's own community, the Lithosphere.
Last week I got the opportunity to talk with Sean O'Driscoll, CEO and Co-Founder of Ant's Eye View. Those of you who attended last year's Customer Conference will remember the great keynote that Sean gave around the Most Valuable Professional (MVP) program at Microsoft.
At this year's LiNC he will be running a track session with Lithosphere superusers Laura Buchanan from Future Shop and Mark Hopkins from Lenovo talking about how to engage with users in an Advocate Program.
As a precis to this year's session, Sean gives us some background on the MVP program, why Microsoft started it and what benefits they saw arising from the engagement with users.
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