Barely two weeks after a fun packed few days in San Francisco for LiNC, Lithium’s team took to the road to share the stories, insights, thought leadership and fresh new products for a series of local European gatherings, with the penultimate event being held at the Courthouse Hotel in London on the 22nd of June.
Lithium’s CEO @RobT kicked-off our busy afternoon by sharing an inspiring keynote around disruption in the tech industry.
— Lithium Technologies (@LithiumTech) 22 June 2016
"It's not CRM it's not digital marketing." It's Total Community. @rtarkoff #LiEurope16
— Ian Welles (@ianwelles) 22 June 2016
#Transformation is happening and total community is the ❤ of it cos the relationship w/ customers has changed@rtarkoff at #LiEurope16
— Patrizia Bertini (@legoviews) 22 June 2016
Building a growth mindset within your company will break down the barrier to permanent change. @rtarkoff #LiEurope16
— Sherrie Rohde (@sherrierohde) 22 June 2016
If you want to catch up on @HP's and @Kriti_Kapoor's amazing success story, as discussed at #LiEurope16 by @rtarkoff https://t.co/0lKZGRPpa8
— Charlotte K. (@Tyzaa_) 22 June 2016
As a direct illustration from Rob’s thought provoking keynote, Manila McLean from Tesco Bank’s Community then talked to us around how they managed to launch and grow their community in the challenging financial services industry - where disruption and a growth mindset are key for success.
Empowering community by letting them champion change. That I can back. Good job tesco bank #LiEurope16
— Gregg Baker (@baker011) 22 June 2016
Community in a highly regulated sector
— Patrizia Bertini (@legoviews) 22 June 2016
Learning about @tescobankhelp's community when success is much more than call deflection #LiEurope16
Peer 2 peer, rewards and recognition, engaging content. Boxes ticked from Tesco Bank. #LiEurope16
— Gregg Baker (@baker011) 22 June 2016
Great story where the bank is tying #community to not just self-support but also sales/service #LiEurope16 #cmgrldn https://t.co/i8odalTVBE
— Christie Fidura (@cfidurauk) 22 June 2016
Our very own CMO @KatyK then questions the audience around the role and opportunity of big data in today’s business, introducing Lithium’s brand new campaign “Be 3D”.
Big Data in community is something that fascinates me so looking forward to this talk by @Katykeim #LiEurope16 pic.twitter.com/w6DnjsEFkP
— Timo Tolonen (@TimoTolonen) 22 June 2016
"Big data? If your company is collecting loads of data and not doing anything with it, then it's useless." @Katykeim #LiEurope16
— Charlotte K. (@Tyzaa_) 22 June 2016
52% are more willing to share personal info with a brand/company if they can deliver a more personal experience. @Katykeim #LiEurope16
— Sherrie Rohde (@sherrierohde) 22 June 2016
@SunilR, Chief Technology Officer at Lithium, took us through the key innovations of the Lithium product range, mainly Profile Plus for a personalised experience on the Community platform, and Lithium Reach - our new product designed with social media marketeers and for social publishing.
Profile Plus: Personalised experience is vital when dealing at volume. #LiEurope16
— James Woods (@JamesWoodsSM) 22 June 2016
After #LiEurope16 yesterday I really do think that Profile Plus could be a game changer. Time to get our insights guys involved...
— Gregg Baker (@baker011) 23 June 2016
But really, nothing better than seeing the products in the flesh, right? Senior Consultant and digital-marketeer-in past-lives @PeteC took us through Lithium Reach, our new social media publishing tool aimed at completing Lithium Response for a holistic approach to social engagement
I wish I had Lithium Reach in past lives. Seriously. I'm biased, but I know our own @JaniceKim100 can testify. #LiEurope16
— Charlotte K. (@Tyzaa_) 22 June 2016
@Tyzaa_ I may be biased too, but I would refuse to drink our own champagne if it didn't taste good. Bad champagne = hangover #LithiumReach
— Janice Kim (@JaniceKim100) 22 June 2016
I do like the superfans dashboard of the new Reach tool by @LithiumTech #LiEurope16 pic.twitter.com/LJ0Aevj9oO
— Luis Rodriguez (@luisete) 22 June 2016
And to close the loop, Darren Jones, Social Media Lead at The Post Office UK shows us how Lithium Reach and Response were instrumental in their latest campaign around Travel Money.
Looking forward to sharing how @PostOffice is using @LithiumTech Reach & Response for our Travel Money campaign at #LiEurope16 later 💷🎆💵
— Darren Jones (@darrenianjones) 22 June 2016
Didn't know that @PostOffice is Europe's largest retailer (11.5k branches; 20m customer visits; 47m transactions/week) #LiEurope16
— Christie Fidura (@cfidurauk) 22 June 2016
Love how @PostOffice identified which of their business goals were addressed by social strategy. #LiEurope16 📬🙌⭐️ pic.twitter.com/Dpm43tHaC9
— Sherrie Rohde (@sherrierohde) 22 June 2016
We closed the session by highlighting a few outstanding EMEA Lithy submissions, and gave a special spotlight award to Deutsche Telekom’s Hilft Community for outstanding results. If you haven’t yet, do check out the Lithy submissions for:
- Virgin Media > Impressed us all with their sleek new responsive design that has driven a significant increase in engagement
- Avon > A B2B/B2C community that has managed to increase Representative retention by +137%
- PlayStation Europe > They drive a best-in-class gamification experience with their Lithium platform
- Deutsche Telekom > Their 500k member community deflects an estimated 350k contacts a month.
Congratulations again to all our amazing EMEA customers for their inspirational Lithy submissions.
The day ended on the rooftops of Central London where customers and Lithium employees alike got to catch-up and network with a glass of Prosecco in hand. Special thanks to the Sun who decided to grace us with it’s presence (a feat in itself in the UK).
It seems some people were gutted to miss out. We don’t blame them! To make sure you don’t miss out on future events, make sure you join the European Events group here.
Events by @LithiumTech are always full of insight/knowledge, & great people.
— Alex Pollock (@socialPolly) 22 June 2016
Gutted to be missing #LiEurope16 this arvo.
I wish I could join with you guys. Have a nice happening 🙂 #LiEurope16
— Tero Revonmäki (@T_Revonmaki) 22 June 2016
All the pictures for this event are available on our EMEA events group. Check them out!
And now? Serious talk. What would you guys think about having a proper LiNC Europe. Not half a day, but a full-blown event full of LiNC goodness at your doorstep? Let us know in the comments below 🙂
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