Social customer enlistment is the key to unlocking the full potential of social media. Enlisting social customers to help you create value is essential to getting that "viral loop" going that sustains your social strategy. Enlisted customers and superfans help you create, improve, scale, and drive real business value.
In this whitepaper you’ll learn how to move customers from a position of passive engagement (e.g. content viewers) to increasingly more active forms of engagement (e.g. content creators). Find out how to build a winning gamification strategy, how to cultivate superfans, and how to motivate your customers to create value for themselves and your brand.