Jenny, the CEO of Scout Labs, and I first met while working at an agency (er- it was called marchFIRST), and it was from an agency (Razorfish) that Jenny lured me when she started Scout Labs.
So many of the things I wanted to do for my clients I could not efficiently execute, due to lack of tools in market. As a former agency strategist, I have a special affinity for Scout Labs’ agency customers and the use cases they have for our platform. Here are some of the reasons agencies give me for needing a social listening platform:
In almost every case, the agencies that we talk to decide that they need to standardize on a single platform that can provide the backbone of their monitoring and measurement program. They may do some additional work to add proprietary or other data, or to produce custom analyses, but there is usually a core content aggregation, analysis, and metrics platform that the agency team can build on.
Of course none of those reasons is totally unique to Scout Labs, nor is Scout Labs the only solution in market. I see agencies using everything from free tools like Google Alerts to other agencies to help them address these use cases. Here are some of the reasons I see agencies embracing Scout Labs:
This isn’t a complete list of either use cases or reasons to choose Scout Labs, but it’s getting to be a long post. I’m always open to hearing from agencies about what they need to be more effective on behalf of their clients. Please share it- you might get pleasantly surprised by what we have in development for you.
Previously posted on scoutlabs.com/blog on Feb 23, 2010
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