A new social platform has entered the scene and has become popular with Gen Z audiences in the past year: BeReal. Hear from our Strategic Services team about what the app is offering its users...
Updated 3 years ago
Version 2.0
Blog Post
Great POV in the ever-changing world of social platforms. I could not agree more with the learning here for brands. We might not know if BeReal will have staying power but the platform reinforces that authenticity, real-time interaction and simplicity is the direction brands should be taking with current content strategy and platform presence. Excited to see how brands attempt to connect on BeReal!