Having a community superpower is a great goal — but it’s not an endpoint.
Creating a customer engagement platform that runs user groups, events, support, marketing, eLearning, and a community-driven by a growth mindset… that’s the real objective.
In this episode, Scott K. Wilder (skwilderHS), Head of Customer Engagement and Community at HubSpot, discusses evolving a community into a true customer engagement platform.
Check out these resources we mentioned during the podcast:
- Working Backwards by Colin Briar and Bill Carr
- Hotjar or Crazy Egg
To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform.
Looking for the secrets to creating sensational customer experiences?
Check out the CX Confessions: The Customer Experience Show.
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