Branding/naming communities is a best practice. We love the Lithosphere. Bring it back! :) ScottyJ
This is why we love our passionate community!
When we redesigned our .com and community, our goal was to provide a fully integrated digital experience and to achieve that, the rebrand was necessary as we thought about the future of the community and overall brand.
There's no turning back now, but in our hearts, you know it will always remain Lithosphere!
Maybe we will do a #TBT image for the hero one of these weeks with a Lithosphere title ;-)
Julie is correct in that part of our best practices includes integrating community into the digital experience, and a separate name makes that harder. Furthermore we had the challenge that we have internal and external community running together, so we still use Lithosphere for our internal community definition, and it helps be clear when you are internal V's external.
How many of you all 'brand' your community with a different name? We had Airheads at Aruba.... any others out there?
TELUS has The Neighbourhood, Sephora has BeautyTalk, there are several others? Branding a community is taught as a best practice by the Lithium strategy arms.
So... :)
ScottyJ
I think names that mean something, Beauty Talk for example, are good examples where it can work. Its descriptive and obvious what's going on there. If you have a better idea for the Lithium Community (exc. Lithosphere), let me know :-)
