2022 Customer Awards: Tailored Brands - Best-in-Class: Social

Company: Tailored Brands

Company background: We help people love the way they look and feel for their most important moments.

Brands: Men's Wearhouse, Jos. A. Bank, Moores Clothing, K&G Fashion Superstore

Our Values:

Customer-First - We put customers at the center of every decision
Win Together - We rally together to achieve common goals
Better Every Day - We strive for excellence and continuous improvement
Everyone Is Welcome - We value differences and know they make us better
Act With Integrity - We show up with courage to always do the right thing

Contact: Ben Bercasio

Title: Social Media Manager

Related URLs: https://www.youtube.com/watch?v=Qnfuy89j2Ag

Kudos Category: Best-in-Class: Social

1. Tell us about your unique marketing campaign and/or promotion as well as your goal and key strategies.
We've recently launched a new and revamped Brand Campaign for Men's Wearhouse called "Love The Way You Look" highlighting that Men's Wearhouse helps you love the way you look for moments that matter in your life. As the world began to open up, weddings also came back in full swing and we wanted to position Men's Wearhouse as the destination for your wedding outfitting needs. Our goal as it relates to social, was to maximize reach, drive brand awareness, and shift brand perception.

2. Share your plan with the target audience and how your digital technology (e.g. social media management platform) helped drive success for the campaign.
We've launched multi-channel Reach campaigns targeting broad and interest audiences across Facebook, Instagram, Pinterest, and TikTok to spread the "Love The Way You Look" message far & wide. Khoros has helped us streamline our communications across social platforms, monitor and manage engagement campaigns like social giveaways/contests, create a work-stream for sourcing UGC, and create an efficient customer care workflow to provide a positive experience for customers who need support, especially for their big day!

3. What were the results? Tell us how it helped you seize new revenue stream opportunities, serve customers, protect your brand and/or grow your business (increased subscribers, engagement increase, increased awareness).Please include metrics if possible.
Since launching the "Love The Way You Look" campaign in April, we've increased brand awareness by reaching new audiences across social channels (and growing) and have continued to drive positive omni-revenue impacts. By focussing on top of funnel tactics (where social plays in our marketing mix), we've been able to improve brand health and shift brand perception through content strategies such as partnering with influencers and leveraging cross-brand partnerships.