Best Community ROI Usecase: Turning Socialites into Wagerers: TVG’s Clear, Documented ROI

If you are a Lithium customer and you have a great story to tell, you're proud of the impact your community is making, or if it has changed the game for your company, let us know about it. The first ever Social CRM Excellence Awards are open. Find out more and enter now!

 

------

Category: Best Community Usecase

 

Community: TVG

Launch Date: July 7, 2009

Submitted by: TVG Community Manager zoerem

 

 

The TVG Community has made a measurable effect on TVG’s revenue.

 

The Community has attracted high profile customers who wager on www.TVG.com, and furthermore, the community has increased the amount that those customers wager.

 

See some stats below:

 

• Of our 13,000 community members, 64% of them have wagering accounts with TVG.com

• Community members account for 20% of TVG’s overall handle (handle = total amount wagered)

• Members of the community have 36% higher average handle than non-community members

• Looking at community members before and after joining the community, we can demonstrate that membership in the community has positively impacted wager activity

• Y/Y avg. handle growth rates were negative for most of 2009 prior to the Community Launch (July 09). After joining the Community, 4 out of the first 5 Community Classes demonstrated positive growth rates

• Collectively, Community Members achieved higher handle growth rates than Non-Community Members

See the attached chart for reference