Lithys 2011: Most Innovative Social Customer Program: Riverbed Technologies
Company: Riverbed Technologies
Category: Most Innovative Social Program
Entered by: Evan Marcus (emarcus)
Entry:
Our program is the Performance Hall of Fame. It's an opportunity for users to come online and share graphs and stories in their own words of how our products have improved their network performance.
Everyone who enters receives a gift from Riverbed, and once a month we award a prize for the entry that has received the most kudos. The real benefit, though, comes from the visitors to the site who see real customers telling stories of how they've received hard-to-believe benefits from implementing Riverbed products.
Our salespeople regularly send prospects to the site so that they can see the benefits for themselves. A typical entry to the to the Performance Hall of Fame is below.