Company: HSN
Entry submitted by: Matt See (MattHSN) Director, Social & Games
Community: HSN Community (http://community.hsn.com, http://blogs.hsn.com)
Lithy category: Total Community All Star
HSN is all about making shopping FUN! Great products and unique experiences that you can’t find anywhere else, plus exclusive access to celebrities and sweepstakes. The HSN Community makes that possible by connecting them with all their favorite HSN Hosts and Partners and introducing them to fellow shoppers just like themselves who share their passion for great deals & shopping!
Lithium Community & LSW provides a platform that empowers HSN to efficiently moderate, market, measure and scale conversation across owned and earned platforms including Facebook, Twitter and the HSN Community. It gives our customers a seamless experience across all devices to engage with HSN wherever they are and provides real business value back by driving quality conversation around HSN product, which in turn increases conversion through people looking for similar topics across natural search.
Benefits of a Total Community
Moderation work flows have become much easier to manage across multiple people on a team working 22-hours a day across multiple channels. Assigning moderation tasks and reviewing the analytics that LSW generates has provided more insight into the volume and sentiment of conversation happening, which has allowed us to be smarter as an organization and as a team when identifying new community guidelines, reacting to crises, and day-to-day community management. Lithium Community has allowed us to also remove redundant engagement platforms so that conversations are now ONLY happening on one platform, but integrated and optimized for all screens.
Our Total Community Results
- +2,502.4% in Membership Y/Y
- +241.8% in Unique Visitors Y/Y
- +109.4% in Posts Y/Y
- +105.7% in Sessions Y/Y
- Stats are still growing this year. We’re seeing +40% in Sales Y/Y in Q1 this year.
