Section

Contents

Notes

Pre-header

Hidden preview text in inbox preview

50–100 characters. Supplements the subject line.

Header

Brand logo, community name

Keep consistent across all templates.

Body

Greeting, message, context

50–125 words. Lead with the key action.

CTA

Primary action button

One clear CTA per email. Contrasting color.

Footer

Unsubscribe, privacy, notification settings

Marketing emails require {unsubscribeUrl}. Transactional emails exempt.

Combination

Effect

Text + Divider + Text

Clearly sectioned emails (e.g., “What’s New” then “Upcoming Events”)

Photos + Button

Visual CTA area (event banner with “RSVP Now” below)

Button + Button

Primary and secondary actions

Spacer between sections

Consistent vertical breathing room across email clients

Footer block

Standardized compliance area across all templates

Phase

Templates to brand

Why these first

Phase 1: First Impressions

Registration Confirmation, Email Verification, Forgot Password, Email Change Confirmation

First emails new members see. Branding sets the tone from day one.

Phase 2: Engagement Drivers

Mentions, Likes, Private Message, Solution to Question, Answer Accepted

Emails that bring members back. Branded notifications drive higher click-through.

Phase 3: Growth & Recognition

Event Invitation, Event Reminder, Membership Invite, Award User Badge, User Rank Change

Expand reach and celebrate achievements.

Phase 4: Operational

Moderation, Post, Admin, Subscription templates

Functional notifications. Lower direct engagement impact.