Monitor RSS and Atom feeds, including Reddit, in Iris AI
Applies to: Iris AI. Last reviewed: November 2026.
Availability: RSS and Atom connections in Iris AI are being rolled out. If you don't see RSS / Atom in Choose a platform, or the wizard says creation is not yet enabled, ask your Customer Success Manager to switch it on for your instance.
An RSS connection brings items from RSS, Atom or JSON feeds into Iris AI, where they get the same AI analysis, tags and priority as any other conversation. It is a simple way to follow sources that publish a feed, such as news sites, blogs and Reddit communities.
What RSS connections can and can't do
- Iris AI reads feeds; it does not post to them. To respond, an agent opens the original item with the open in platform link and replies there, for example from your brand's Reddit account.
- Each connection holds up to 100 feeds. Iris AI checks them on a schedule you choose and recognises items it has already collected, including edited ones.
Reddit feeds
Reddit publishes RSS feeds you can use without any Reddit setup:
| To follow | Feed address |
|---|---|
| New posts in a subreddit | https://www.reddit.com/r/SUBREDDIT/new/.rss |
| A subreddit's front page | https://www.reddit.com/r/SUBREDDIT/.rss |
| Search results, for example your brand name | https://www.reddit.com/search.rss?q=YOUR+BRAND&sort=new |
| Comments on one post | The post's address followed by .rss |
Reddit feeds are public and limited to recent items; Reddit decides what they contain and how often they update. Use a polling interval of 15 minutes or more.
Step 1: Start the wizard
Go to Admin > Social Connections, select Deploy New Connection, then RSS / Atom. (The RSS icon in Admin > Source Integrations opens the same wizard.)
Choose a platform: RSS / Atom
Step 2: Accept the deployment agreement
Read the agreement, tick the box and select I Agree & Continue. It confirms that you are allowed to retrieve and use each feed's content.
RSS deployment agreement
Step 3: Add your feeds
| Field | What to enter |
|---|---|
| Poll every (minutes) | How often Iris AI checks the feeds. 15 minutes by default. |
| Initial lookback (hours) | How far back to collect when the connection first starts. 1 hour by default. |
| Feed URL | The feed address. |
| Display name | Optional. A friendly name, for example Reddit - r/yourproduct. |
| This feed requires HTTP Basic Auth | Only for private feeds that need a username and password. |
| Source tag name and type | Optional. A tag added to every item from this feed (for example Reddit), and whether the source is a Forum or a Blog. Useful for routing and reporting. |
| Use this feed in | Tick Care to create cases for your agents. Tick Marketing if your marketing team should see the items too. |
Select Add another feed for each additional feed, then Test all feeds. Each valid feed shows Valid with its title. Select Next: Review.
Adding a Reddit feed
Step 4: Review and deploy
Check the feed list and polling settings, then select Deploy.
Review and deploy
Step 5: Check that it works
After the first polling interval, new items appear in Agent as cases. The Messages Collected count on the connection card goes up. Use the source tag in a routing rule to send feed items to the right queue, for example a Social listening queue (Routing work in Iris AI: tags, work queues, priority and smart views).